Aviva expands into Indiana with PURE Regenerative Medicine, partnering with visionary physician-founders Dr. Marc Estes and Dr. Rickin Shah.

CHICAGO, July 9, 2025 /PRNewswire-PRWeb/ -- Aviva Aesthetics, the industry's only entrepreneur-owned and entrepreneur-led medical aesthetics platform, today announced its expansion into Indiana, partnering with PURE Regenerative Medicine. Based in West Lafayette, PURE is led by physician-entrepreneurs Dr. Marc Estes and Dr. Rickin Shah, who join Aviva as co-founding partners and members of the Board of Directors.

PURE has built a reputation for combining clinical excellence with personalized care. Dr. Estes, a Stanford-trained, board-certified emergency medicine physician with 22 years of experience, brings a deep interest in preventative medicine, regenerative therapies, and optimizing human performance. Dr. Shah, a board-certified DO with training from the University of Illinois, Midwestern University, and Chicago's busiest ERs, prioritizes a holistic approach to wellness in patient care. Together, they've grown PURE into a trusted regional med spa for advanced regenerative and aesthetic treatments.

"Marc and Rickin are exactly the kind of founders we built Aviva Aesthetics for—entrepreneurial, visionary, and committed to redefining the future of aesthetics," said Tyler Weinberg, CEO of Aviva Aesthetics. "By partnering with PURE to expand into Indiana, we're adding two outstanding clinical leaders to our Board and strengthening our national platform. This brings us one step closer to reshaping the med spa industry through shared ownership and strategic growth."

For Dr. Estes, joining Aviva means unlocking exponential growth potential without sacrificing control. "Partnering with Aviva is like being able to open 10 locations at once," he said. "I retain ownership, gain access to sophisticated infrastructure, and build alongside the best in the industry. And when the time comes to exit, the valuation is significantly higher—everything scales together."

Dr. Shah highlights the transformative power of collaboration. "This is a chance to partner with elite aesthetics entrepreneurs from across the country and share the playbooks that work," he said. "That boosts revenue at PURE—and gives us the opportunity to create a national platform that compensates founders far beyond what's possible alone or through traditional private equity."

Launched by DuneGlass Capital alongside leading operators, Aviva Aesthetics was built for founders who want to maintain entrepreneurial control while scaling faster. This key expansion into Indiana reinforces Aviva's commitment to empowering top-tier med spa leaders across the U.S.

Aviva founding partner Dr. Leslie Apgar echoed the enthusiasm. "Marc and Rickin are builders with big ambitions—they want ownership, impact, and a seat at the table for shaping this industry. Their genuine personalities and unparalleled work ethic are key. They align perfectly with our vision, and we're thrilled to welcome them to Aviva Aesthetics."

About PURE Regenerative Medicine:

PURE Regenerative Medicine is a physician-owned and -operated medical spa serving Lafayette and West Lafayette, IN, with a mission to blend healthcare and self-care through a true whole-body approach. Founded on the belief that traditional medicine focuses too much on treating illness rather than preventing it, PURE centers its care around both patients' short- and long-term goals.

Their comprehensive service menu includes laser and RF treatments, injectables (like BOTOX and fillers), bioidentical hormone replacement therapy, PRP injections, medical weight loss, facials, body contouring, and advanced regenerative enhancements such as exosomes, peptides, PNOE metabolism testing, and ozone therapy.

Using data-driven tools like InBody body-composition analysis and facial scanning, their team of physicians, estheticians, and wellness professionals delivers personalized treatment plans that restore, optimize, and enhance health from the inside out. PURE is committed to educating patients on the full range of traditional and alternative options—bringing preventive, regenerative, and aesthetic medicine together under one roof. Learn more at https://purelafayette.com/.

About Aviva Aesthetics:

Founded in 2024 through a partnership with DuneGlass Capital, Aviva Aesthetics is a forward-thinking medical spa platform that offers a unique approach to growing, scaling, and empowering aesthetic practices.

Unlike traditional private-equity models, Aviva offers a distinctive Entrepreneur Equity™ structure which allows med spa owners to maintain operational autonomy and clinical freedom, while benefiting from economies of scale and higher business valuations. Owners retain practice profits and maintain complete control over services, branding, and staffing while tapping into centralized support resources for finance, accounting, HR, marketing, procurement, and more.

With strategic partnerships already in place across the U.S., Aviva Aesthetics is building a collaborative network of like‑minded medical spa entrepreneurs dedicated to business excellence, a shared mission, and the highest standards in patient care. By joining Aviva, practice owners unlock a lucrative opportunity to build something bigger. Visit www.avivaaesthetics.com or email partner@avivaaesthetics.com to learn more.

Media Contact

Audrey Neff, Aviva Aesthetics, 1 4077939254, aneff@avivaaesthetics.com , https://avivaaesthetics.com/

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SOURCE Aviva Aesthetics